Free tool
Website ROI calculator
What is your web design business actually worth? Slide your project price, maintenance fee, and monthly client count to see first-year revenue and the recurring income that stacks underneath it.
Your revenue in the first year
$33,360
- Project revenue
- $24,000
- Maintenance revenue
- $9,360
- Recurring income by month 12
- $1,440/mo
A year of Pro costs $228. That is a 146x return if the leads close.
The hard part is the client count slider. That is where finding web design clients and outreach that gets replies come in.
Website pricing and ROI FAQ
How is the first-year revenue calculated?
Upfront revenue is clients per month times 12 times your project price. Maintenance compounds: clients you close in month one keep paying through month twelve, so each monthly cohort adds up to 78 paying client-months across the year.
What should I charge for a website?
Budget local sites commonly run $500 to $2,000 upfront. Custom small-business sites run $2,500 to $10,000. Monthly care plans covering hosting, updates, and small edits typically run $30 to $300.
Why does maintenance matter more than the project fee?
Projects are one-time, maintenance is forever. At just $50 a month, 24 clients is $1,200 of recurring income every month before you sell a single new build.
Where do I find clients to plug into this math?
Businesses with outdated or missing websites are the easiest sell. WebsiteLeadFinder scans any category and city, grades every website, and hands you the contact details, free to start.
Now fill the client slider with real leads
Search any category and city, and get every business scored by how badly it needs a new website, with emails and phone numbers ready.
Find leads free